Member Profile
KM Design
Our expertise is design. Logos, branding, brochures, websites, flyers... everything you need to bring your brand to life; all produced with oodles of design creativity and artistic flair. Design Partner, Kate Marston is an expert in applied colour psychology, so underpinning all our work is a unique, strategic approach to the use of colour.
By blending this creative flair with proven marketing expertise we deliver powerful visual communications that are far more than just 'pretty pictures', they are genuine tools for growth.
From brand development through to creative marketing communications strategies, KM Design has the knowledge to ensure you engage clearly with prospects, existing customers, suppliers, staff and shareholders - for the benefit of all.
Services offered
- Brand Development
- Corporate Communications
- Design for print
- Design for web
- Applied colour psychology
Brand Development
A customer or prospect's positive perception of your brand is key to building relationships, generating sales and growing brand awareness. As part of this process we specialise in the development of brand identities and their application to the variety of supporting communications required on a day to day basis. Through a close dialogue we look to create a mark that best represents a company's products, services and core values to the target audience in a clear, concise and timeless manner.
Corporate Communications
We believe the development of a brand and the creation of subsequent communications to which it is associated, are interwoven. Our approach is to determine all internal and external communication requirements at brand development stage. Or through a communications audit we can gain a full understanding of your existing brand and organisation prior to developing and implementing a structured corporate communications strategy.
Design for print
Whilst we are undeniably in a digital age, the impact and importance of print cannot be underestimated. Our experience in the field of design for print covers many areas including brochures, magazines, annual reports, promotional literature, signage and exhibitions.
We pride ourselves on attention to detail and an ability to communicate complex messages effectively. Working with skilled suppliers we are capable of meeting the demands for high quality print output and high volume print output whilst promoting environmentally friendly production methods and materials.
Design for web
At KM design we believe websites can be defined as having two components defined by the following features - the stuff you see and 'do' and the stuff you don't see that 'does'. We specialise in the seeing and doing bit. This means we will ensure (in conjunction with our skilled developers), that the site communicates your message clearly, it will allow visitors to navigate and interact simply and allow you ease of management. As with our brand development, corporate communications and print design methodology an approach that strengthens your brand whilst ensuring effective and clear communication for your target audience, remains paramount.
Applied colour psychology
Kate is trained in the Colour Affects System of applied colour psychology. Applied colour psychology combines colour physics with psychology to evoke consistently and reproducible psychological responses to colour in the great majority of people. Colour is the first thing we see when looking at any composition and our response comprises conscious and sub-conscious thought. Through the Colour Affects system Kate can enhance the power of colour (most often sub-conscious thought) for branding, web design, interiors, packaging, fashion and product design.
• Colour can convert sightseers to purchasers
• Colour can have huge impact on staff and client behaviour and motivation
• Colour can increase the sales of products
